” HSN will leverage multiple platforms to deliver a 360-degree experience for consumers in support of Eat Pray Love: TV, online, mobile, print advertising, public relations, events and direct mail.
The 72-hour “Eat Pray Love” on-air event will incorporate appearances by more than 20 of HSN’s partners and brands and feature more than 400 unique items across a variety of categories, including beauty, electronics, home decor, travel, cooking, jewelry, accessories and ready-to-wear. Bestseller “Eat Love Pray” was written by Elizabeth Gilbert. At a crossroads after a divorce, Gilbert takes a year-long sabbatical from her job and steps uncharacteristically out of her comfort zone, risking everything to change her life.
One of the show’s segments is “Starlet or Streetwalker? But we suggest a better name for that bit: “Starlet or Harlot?
” On the episode we saw, the Fashion Police panel pegged a hot-pants wearing woman as a hooker, and when the woman’s face was revealed it was Kate Gosselin.
Well, Tuesday HSN announced that it was partnering with Sony Pictures to support the launch of the film.